This was a three year campaign (2019-2021) directed at parents in order to encourage registration for prospective Kindergarten students. The tagline had been adopted from the previous year’s campaign, but it was my job to help evolve the rest of the design to something brighter, with a more contemporary feel. When COVID-19 hit, I was tasked with adapting all our previous print materials to an entirely digital campaign.
In November 2021, the campaign was recognized with an Award of Merit from RGD’s In-House Design Awards.
You can see the previous campaign (2017-2018), that I also created, below.
Design • Art Direction • Illustration • Branding • Photography
WADE THOMPSON 